The Best Prime Day Competitor Deals from Ulta, Sephora, Nordstrom, and More

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[LAST UPDATED AT 5:30 P.M. ET ON OCTOBER 8, 2025] Another Amazon Prime Day is coming to a close, but there’s a silver lining for anyone who didn’t get their fill of deals. Some of the best Prime Day competitor deals are still going strong—and honestly, they’re just as good. We’re talking major markdowns on award-winning beauty products, viral hair tools, and exclusive skin-care sets that rarely go on sale. Retailers like Dermstore, Nordstrom, Ulta Beauty, and Bluemercury are keeping the discounts rolling, offering up to 50% off through this week (and, in some cases, even longer). So, if you missed out on your Prime Day favorites, now’s your chance to shop smarter—not harder.

Our Top Amazon Prime Day Competitor Deals

Super SerumSkinMedica TNS Advanced+ SerumJump to review$295 $236 (20% off)

Dermstore

Dynamic DuoOlaplex Bond Maintenance No. 4 Shampoo & No. 5 ConditionerJump to review$60 $48 (20% off)

Walmart

The Cherry on TopTarte Limited Edition Maracuja Juicy Lip Cherry Crush CollectionJump to review$27 $14 (48% off)

Ulta Beauty

Jump To:

• Best Dermstore Deals
• Best Ulta Beauty Deals
• Best Walmart Deals
• Best Sephora Deals
• Best Bluemercury Deals
• Best Nordstrom Deals

Best Dermstore Deals

Sign up for Dermstore’s Rewards program and score up to 25% off luxury skin-care brands you’d usually only find at a dermatologist’s office. We’re talking clinical-grade staples like PCA Skin and SkinMedica, all of which are marked down with a click of the “Sign Up” button.

SkinMedica

TNS Advanced+ Serum

$295 $236 (20% off)

Dermstore

Allure commerce editor Sarah Han applying the SkinMedica TNS Advanced+ Serum

Sarah Han

EltaMD

UV Clear Broad-Spectrum SPF 46

$45 $36 (20% off)

Dermstore

PCA Skin

Hyaluronic Acid Boosting Serum

$128 $102 (20% off)

Dermstore

Therabody

TheraFace Depuffing Wand

$170 $140 (18% off)

Dermstore

Allure shopping director Shanna Shipin using the Therabody TheraFace Depuffing Wand

Shanna Shipin

Best Walmart Deals

Walmart is an underrated destination for buzzy beauty finds—its virtual shelves are packed with discounted finds. One scroll through the sale section says it all: Dolce & Gabbana, Dyson, and Olaplex (the gang’s all here!).

Revlon

One-Step Volumizer Plus Hair Dryer

$69 $50 (28% off)

Walmart

Allure commerce editor using the Revlon One-Step Volumizer PLUS Hair Dryer

Sarah Han

Dyson

Restored Premium Dyson Airwrap Multi-styler Complete

$500 $340 (32% off)

Walmart

Oral-B

iO Series 2 Rechargeable Electric Powered Toothbrush

$60 $45 (25% off)

Walmart

Olaplex

Bond Maintenance No. 4 Shampoo & No. 5 Conditioner

$60 $48 (20% off)

Walmart

Image Skincare

Vital C Hydrating Anti-Aging Serum

$72 $53 (26% off)

Walmart

Dolce & Gabbana

Light Blue Eau de Toilette

$150 $73 (51% off)

Walmart

Best Ulta Beauty Deals

Another members-only deal: Sign up for Ulta Beauty’s Rewards program to get 20% off your online order. The savings apply to hundreds of products—including favorites like the 2025 Best of Beauty Award–winning Shark FlexStyle and Clinique’s Happy Body Spritz. After you're signed up, remember to use the coupon code PRIMETIME20 at checkout.

Shark

FlexStyle Air Styling & Drying System

$350 $250 (29% off)

Ulta Beauty

Allure contributing editor Deanna Pai using the Shark FlexStyle Air Styling & Drying System

Deanna Pai

Clinique

Happy Body Spritz Fragrance Spray

$34 $26 (24% off)

Ulta Beauty

Allure contributing writer Christa Joanna Lee applying the Clinique Happy Body Spritz Fragrance Spray

Christa Lee

Best Skin Tint with SPF

Wyn Beauty by Serena Williams Featuring You Hydrating Skin Enhancing Tint SPF 30

$29

Ulta Beauty

Tarte

Limited Edition Maracuja Juicy Lip Cherry Crush Collection

$27 $14 (48% off)

Ulta Beauty

Naked Sundays

CabanaClear Water Gel Serum Sunscreen SPF 50

$22 $19 (14% off)

Ulta Beauty

Exuviance

Gentle Daily Exfoliating Face Pads

$45 $34 (24% off)

Ulta Beauty

Best Sephora Deals

Sephora is offering up to 50% off hair products now through October 10, and some OG favorites are seriously marked down. Think: The fan-favorite Color Wow Dream Coat—a must for sleek, frizz-free heat styling.

COLOR WOW

Dream Coat Supernatural Treatment Spray for Frizzy Hair

$58 $49 (16% off)

Sephora

Former Allure shopping market editor Angela Trakoshis applying the Color Wow Dream Coat Supernatural Treatment Spray for Frizzy Hair

Angela Trakoshis

Act+Acre

3% Stem Cell Peptide Hair + Scalp Treatment

$120 $84 (30% off)

Sephora

Fenty Beauty

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

$25 $13 (48% off)

Sephora

Mane

The Three Way Multi-Use Flat Iron

$118 $83 (30% off)

Sephora

Living Proof

Triple Bond Complex Leave-in Hair Treatment

$45 $31 (31% off)

Sephora

Best Bluemercury Deals

There are some seriously good luxury deals hiding on Bluemercury’s site right now. We’re talking 30% off 111Skin’s Rose Quartz Exfoliating Mask (yes, really) and 40% off skin care essentials from Kiehl’s. If your medicine cabinet is already stocked, you can still snag markdowns from other luxe faves like Laura Mercier and Ellis Brooklyn to refresh your makeup bag or fragrance shelf.

Kiehl's Since 1851

Super Multi-Corrective Soft Cream

$76 $46 (39% off)

Bluemercury

Ellis Brooklyn

Apple Love Eau de Parfum

$115 $69 (40% off)

Bluemercury

Aesop

Amazing Face Cleanser

$53 $37 (30% off)

Bluemercury

Laura Mercier

Secret Camouflage

$39 $20 (49% off)

Bluemercury

Best Nordstrom Deals

The savings stars have just aligned—Nordstrom’s sale section is popping off, too. When's the next time you'll be able to score Voluspa’s Luxe Candle and Room Spray Duo and the Allure editor-favorite Lancôme Lash Idôle Volumizing Mascara at prices this low?

Lancôme

Lash Idôle Volumizing Mascara

$30 $23 (23% off)

Nordstrom

Peter Thomas Roth

Pumpkin Enzyme Mask

$60 $42 (30% off)

Nordstrom

Voluspa

Santal Vanille Jar Candle & Room Spray Set

$66 $33 (50% off)

Nordstrom

Virtue

Recovery Conditioner

$44 $35 (20% off)

Nordstrom

Bobbi Brown

Easy Neutrals Eyeshadow Palette & Eyeliner Set

$69 $41 (41% off)

Nordstrom

Dr. Barbara Sturm

Hyaluronic Serum

$325 $260 (20% off)

Nordstrom